The Myth of Excellence : Why Great Companies Never Try To Be the best At Everything/
Crawford, Frederick A.
The Myth of Excellence : Why Great Companies Never Try To Be the best At Everything/ Frederick A. Crawford and Ryan Mathews. - 1st ed. - New York : Crown Business, c2001. - xviii, 251 p. : ill. ; 25 cm.
Includes bibliographical references (p. 239-241) and index.
0609810014 9780609810019
2001017344
Marketing research--Case studies.
Consumer behavior--Case studies.
Shopping--Case studies.
HF5415.2 / .C76 2001
658.834 / CRA
The Myth of Excellence : Why Great Companies Never Try To Be the best At Everything/ Frederick A. Crawford and Ryan Mathews. - 1st ed. - New York : Crown Business, c2001. - xviii, 251 p. : ill. ; 25 cm.
Includes bibliographical references (p. 239-241) and index.
0609810014 9780609810019
2001017344
Marketing research--Case studies.
Consumer behavior--Case studies.
Shopping--Case studies.
HF5415.2 / .C76 2001
658.834 / CRA