Essentials of Marketing : Text and Cases /
Lancaster, Geoffrey, 1938-
Essentials of Marketing : Text and Cases / Geoffrey Lancaster & Lester Massingham. - London ; New York : McGraw-Hill, c1988. - viii, 430 p. : ill. ; 25 cm.
Includes bibliographies and index.
0070841810 (pbk.) : £9.95 9780070841819 £11.95
87025979
Marketing.
Marketing--Case studies.
HF5415 / .L2625 1988
658.8 / LAN
Essentials of Marketing : Text and Cases / Geoffrey Lancaster & Lester Massingham. - London ; New York : McGraw-Hill, c1988. - viii, 430 p. : ill. ; 25 cm.
Includes bibliographies and index.
0070841810 (pbk.) : £9.95 9780070841819 £11.95
87025979
Marketing.
Marketing--Case studies.
HF5415 / .L2625 1988
658.8 / LAN