The New Global Brands : Managing Non-Government Organizations in the 21st Century /
Quelch, John A.
The New Global Brands : Managing Non-Government Organizations in the 21st Century / Managing Non-Government Organizations in the Twenty-first Century John A. Quelch and Nathalie Laidler-Kylander. - Mason, Ohio : Thomson/South-Western, c2006. - vi, 324 p. : ill., map ; 24 cm.
Includes bibliographical references.
032432023X 9780324320237
2004112064
Non-governmental organizations--Management.
Non-governmental organizations--Case studies.
Business names.
JZ4841 / .Q45 2006
361.770 / QUE
The New Global Brands : Managing Non-Government Organizations in the 21st Century / Managing Non-Government Organizations in the Twenty-first Century John A. Quelch and Nathalie Laidler-Kylander. - Mason, Ohio : Thomson/South-Western, c2006. - vi, 324 p. : ill., map ; 24 cm.
Includes bibliographical references.
032432023X 9780324320237
2004112064
Non-governmental organizations--Management.
Non-governmental organizations--Case studies.
Business names.
JZ4841 / .Q45 2006
361.770 / QUE