Marketing /
Kerin, Roger A.
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 11th ed. - New York, NY : McGraw-Hill/Irwin, c2013. - li, 745 p. : col. ill., col. maps ; 29 cm.
Includes bibliographical references and index.
9780078028892 (acidfree paper) 0078028892 (acidfree paper)
2011047745
Marketing.
HF5415 / .M29474 2013
658.8 / KER
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 11th ed. - New York, NY : McGraw-Hill/Irwin, c2013. - li, 745 p. : col. ill., col. maps ; 29 cm.
Includes bibliographical references and index.
9780078028892 (acidfree paper) 0078028892 (acidfree paper)
2011047745
Marketing.
HF5415 / .M29474 2013
658.8 / KER