The Mental World of Brands : Mind, memory and brand success /
Franzen, Giep.
The Mental World of Brands : Mind, memory and brand success / Giep Franzen and Margot Bouwman ; with a foreword by Wendy Gordon. - Henley-on-Thames, Oxfordshire, U.K. : World Advertising Research Centre, 2001. - xix, 488 p. : ill. ; 25 cm.
Includes bibliographical references (p. [439]-458) and index.
Translated from the Dutch.
1841160814 (pbk.)
2001536029
Brand name products.
Advertising--Psychological aspects.
HD69.B7 / F7313 2001
658.8/27 / FRA
The Mental World of Brands : Mind, memory and brand success / Giep Franzen and Margot Bouwman ; with a foreword by Wendy Gordon. - Henley-on-Thames, Oxfordshire, U.K. : World Advertising Research Centre, 2001. - xix, 488 p. : ill. ; 25 cm.
Includes bibliographical references (p. [439]-458) and index.
Translated from the Dutch.
1841160814 (pbk.)
2001536029
Brand name products.
Advertising--Psychological aspects.
HD69.B7 / F7313 2001
658.8/27 / FRA