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Global Marketing : A decision-oriented approach /

Hollensen, Svend.

Global Marketing : A decision-oriented approach / Svend Hollensen. - 4th ed. - England : Pearson Education Limited, 2007 - xxxviii,714 p. : col. ill. ; 27 cm.

Includes bibliographical references and index.

97802737706786 (pbk.) £42.99


Export marketing.
Export marketing--Case studies.

HF1416 / .H65 2007

658.84 / HOL
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