Global Marketing : A decision-oriented approach /
Hollensen, Svend.
Global Marketing : A decision-oriented approach / Svend Hollensen. - 4th ed. - England : Pearson Education Limited, 2007 - xxxviii,714 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
97802737706786 (pbk.) £42.99
Export marketing.
Export marketing--Case studies.
HF1416 / .H65 2007
658.84 / HOL
Global Marketing : A decision-oriented approach / Svend Hollensen. - 4th ed. - England : Pearson Education Limited, 2007 - xxxviii,714 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
97802737706786 (pbk.) £42.99
Export marketing.
Export marketing--Case studies.
HF1416 / .H65 2007
658.84 / HOL