Loyalty 3.0 : How to Revolutionize Customer and Employee Engagement with Big Data and Gamification /
Paharia, Rajat.
Loyalty 3.0 : How to Revolutionize Customer and Employee Engagement with Big Data and Gamification / Rajat Paharia. - xv, 281 pages ; 24 cm
9780071813372 (alk. paper) USD $27.00 0071813373 (alk. paper)
2013004837
Brand loyalty.
Customer relations.
Marketing--Management.
Gamification.
Corporate culture.
Organizational behavior.
HF5415.32 / .P34 2013
658.8/12 / PAH
Loyalty 3.0 : How to Revolutionize Customer and Employee Engagement with Big Data and Gamification / Rajat Paharia. - xv, 281 pages ; 24 cm
9780071813372 (alk. paper) USD $27.00 0071813373 (alk. paper)
2013004837
Brand loyalty.
Customer relations.
Marketing--Management.
Gamification.
Corporate culture.
Organizational behavior.
HF5415.32 / .P34 2013
658.8/12 / PAH