Principles and Practice of Marketing /
Jobber, David 1947-
Principles and Practice of Marketing / David Jobber. - London ; New York : McGraw-Hill, 2010 - xxx,946 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index(p.922-p.946).
0077123301 9780077123307
Marketing.
Marketing--Case studies.--Europe
HF5415 / .J5 2010
658.8 / JOB
Principles and Practice of Marketing / David Jobber. - London ; New York : McGraw-Hill, 2010 - xxx,946 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index(p.922-p.946).
0077123301 9780077123307
Marketing.
Marketing--Case studies.--Europe
HF5415 / .J5 2010
658.8 / JOB