Brand Spirit : how cause related marketing builds brands /
Pringle, Hamish.
Brand Spirit : how cause related marketing builds brands / Hamish Pringle and Marjorie Thompson. - Paperback ed. - Chichester ; New York : Wiley, 2001. - xxiii, 281 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471499447 (pbk.)
2001266033
Social marketing.
HF5414 / .P75 2001
658.8 / PRI
Brand Spirit : how cause related marketing builds brands / Hamish Pringle and Marjorie Thompson. - Paperback ed. - Chichester ; New York : Wiley, 2001. - xxiii, 281 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471499447 (pbk.)
2001266033
Social marketing.
HF5414 / .P75 2001
658.8 / PRI