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Marketing : Concepts and Strategies.

Marketing : Concepts and Strategies. Sally Dibb, Lyndon Simkin, William M.Pride and O.C Ferrell - 6th ed - United Kingdom : Cengage Learning EMEA 2012 - xviii,814p. 26cm

Includes Index.

ISBN: 9781408032145

LC Class. No.: HF5415.M2

Dewey Class. No.: 658.8 / MAR

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