Marketing Management : (Record no. 843)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02086nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240415b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0135580242 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| Relator term | author. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management : |
| Remainder of title | Analysis, Planning and Control. |
| Statement of responsibility, etc. | Philip Kotler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey : |
| Name of publisher, distributor, etc. | Prentice Hall Inc. |
| Date of publication, distribution, etc. | 1984 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi,794p. : |
| Other physical details | ill. ; |
| Dimensions | 25cm |
| 500 ## - GENERAL NOTE | |
| General note | <br/>Table of Contents<br/><br/>Part one: Understanding marketing<br/>1. The role of marketing in today's organization<br/>2. Strategic planning and the marketing management process<br/><br/>Part two: Analysing market structure and behavior<br/>3.The marketing environment<br/>4. Consumer market and buying behavior <br/>5. Organizational markets and buying behavior<br/><br/>Part three: Researching and selecting marketing opportunities <br/>6. The marketing information system and marketing research<br/>7. Market measurement and forecasting<br/>8. Market segmentation, targeting and positioning<br/>9. The marketing plan process<br/>10. The new product development process<br/>11. Marketing strategies in different stages of the product lifecycle<br/>12. Marketing strategies for market leaders, challengers, followers and nichers<br/>13. Marketing strategies during the period of shortages, inflation and recession<br/>14. Marketing strategies for the global marketplace<br/><br/>Part five. Planning marketing tactics<br/>15. Product, brand, packaging and services decision<br/>16. Pricing decisions<br/>17. Marketing-channel decisions<br/>18. Retailing, wholesaling and physical distribution decisions<br/>19. Communication and promotion-mix decision<br/>20. Advertising decisions<br/>21. Sales promotion and publicity decisions<br/>22. Sales management and personal-selling decisions<br/><br/>Part six. Implementing and controlling the marketing effort<br/>23. Marketing organization and implementation<br/>24. Marketing control |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and indexes p. 777-794 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Main Library - Kungu | Main Library - Kungu | General stacks | 04/15/2024 | 658.8 KOT | 04/15/2024 | 1 | 04/15/2024 | Books |