Likeable Business : Why Today's Consumers Demand More And How Leaders Can Deliver / Dave Kerpen, with Theresa Braun and Valerie Pritchard.

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TextPublication details: New York : McGraw-Hill, c2013.Description: xiv, 220 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Main Library - Kungu General stacks	Non-fiction	658.812 KER (Browse shelf(Opens below))	1	Available

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Previous	658.802 HAM The Ultimate Guide To Strategic Marketing : Real World Methods for Developing Successful, Long-Term Marketing Plans /	658.802 YES Integrated Marketing Communications : The Holistic Approach /	658.812 BLA Raving Fans : A Revolutionary Approach to Customer Service /	658.812 KER Likeable Business : Why Today's Consumers Demand More And How Leaders Can Deliver /	658.816 FLE Value Pricing : How to Maximise Profits Through Effective Policies. /	658.827 FRA The Mental World of Brands : Mind, memory and brand success /	658.834 CRA The Myth of Excellence : Why Great Companies Never Try To Be the best At Everything/	Next

Includes index.

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