Integrated Marketing Communications : The Holistic Approach / Tony Yeshin.
Material type: TextPublication details: Oxford ; Boston : Butterworth Heinemann, 1998.Description: xi, 354 p. : ill. ; 25 cmISBN:- 0750619236
- 9780750619233
- 658.802 21 YES
- HF5415.123 .Y468 1998
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"Student"--Cover.
"Published in association with The Chartered Institute of Marketing."
Includes bibliographical references and index.
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