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Integrated Marketing Communications : The Holistic Approach / Tony Yeshin.

By: Contributor(s): Material type: TextTextPublication details: Oxford ; Boston : Butterworth Heinemann, 1998.Description: xi, 354 p. : ill. ; 25 cmISBN:
  • 0750619236
  • 9780750619233
Subject(s): DDC classification:
  • 658.802 21 YES
LOC classification:
  • HF5415.123 .Y468 1998
Online resources:
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"Student"--Cover.

"Published in association with The Chartered Institute of Marketing."

Includes bibliographical references and index.

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