Marketing For Dummies / 
Ruth Mortimer,Greg Books, Craig Smith and Alexander Hiam 
 - 2nd ed. 
 - England :  John Wiley & Sons,Ltd.  c2009. 
 - xviii, 402p. :  ill. ;  24 cm. 
 - For dummies .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780470741795 (pbk.)  £16.99 UK /$28.99 US 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .H468 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR