Palmer, Adrian.

The Business And Marketing Environment / Adrian Palmer and Ian Worthington. - London ; New York : McGraw-Hill Book Co., c1992. - xiii, 257 p. : ill., map ; 25 cm.

Includes bibliographical references and index.

0077074424 : £12.95 9780077074425

92009025


Marketing.
Export marketing.
Organizational effectiveness.
Marketing research.

HF5415 / .P234 1992

658.8 / PAL