TY  - BOOK
AU  - Palmer,Adrian
AU  - Worthington,Ian
TI  - The Business And Marketing Environment
SN  - 0077074424 :
AV  - HF5415 .P234 1992
U1  - 658.8 20
PY  - 1992///
CY  - London, New York
PB  - McGraw-Hill Book Co.
KW  - Marketing
KW  - Export marketing
KW  - Organizational effectiveness
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -