TY  - BOOK
AU  - Hamper,Robert J.
TI  - The Ultimate Guide To Strategic Marketing: Real World Methods for Developing Successful, Long-Term Marketing Plans 
SN  - 9780071809092 (hardback)
AV  - HF5415.13 .H2764 2014
U1  - 658.8/02 23
PY  - 2014///]
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Business planning
KW  - Marketing research
KW  - BUSINESS & ECONOMICS / Marketing / General
KW  - bisacsh
N1  - Includes index
N2  - "The marketing blueprint you need to drive corporate growth. Based on an expansive, long-term study of proven marketing plans, The Ultimate Guide to Strategic Marketing provides decision makers with the knowledge and insight they need to overhaul their marketing strategies--not just come up with short-term, quick-fix solutions. It covers virtually every topic important to marketing executives, including:   Planning in the context of the global/e-commerce market environment SWOT Internal/external investment opportunities Strategic budgeting and forecasting. Robert J. Hamper is president of Robert J. Hamper & Associates, which specializes in strategic planning, and has consulted for over 18 years to Fortune 500 and mid-sized corporations"--
ER  -