Johnson, Gerry.

Exploring Corporate Strategy / Gerry Johnson, Kevan Scholes, Richard Whittington. - 7th enhanced media edition. - Harlow, England : New York : FT/Prentice Hall, 2006. - xxxvi, 1033 p. : col. ill. ; 27 cm.

Subtitle on cover: Text and cases. "Student access code" inserted. Includes bibliographical references and index.

9780273710189 (text only) 0273710184 (pbk. : text only) 9780273710172 (text and cases) 0273710176 (text and cases)

2006045383


Business planning.
Strategic planning.
Business planning--Case studies.
Strategic planning--Case studies.

HD30.28 / .J648 2006

658.4012 / JOH