Baverstock, Alison. <br/><br/>
How To Market Books :  ''An essential book for every publisher's marketing department.'' / 
Alison Baverstock. 
 - 4th ed. 
 - London ;  Philadelphia :  Kogan Page Ltd.,  2008. 
 - 352 p. ;  ill,  22 cm. 
<br/><br/>Includes bibliographical references (p. [313]) and index. 
<br/><br/><label>ISBN: </label>9780749420390 0749420391  £15.99 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>014016121  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Books--Marketing.<br/>Selling--Books.
<br/><br/><label>LC Class. No.: </label>Z278  / .B38 1997 
<br/><br/><label>Dewey Class. No.: </label>070.52  / BAV