TY  - BOOK
AU  - Baverstock,Alison
TI  - How To Market Books: ''An essential book for every publisher's marketing department.'' 
SN  - 9780749420390
AV  - Z278 .B38 1997
U1  - 070.52 22
PY  - 2008///
CY  - London, Philadelphia
PB  - Kogan Page Ltd.
KW  - Books
KW  - Marketing
KW  - Selling
N1  - Includes bibliographical references (p. [313]) and index
UR  - http://www.loc.gov/catdir/toc/ecip0727/2007037085.html
UR  - http://www.loc.gov/catdir/enhancements/fy0835/2007037085-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0915/2007037085-d.html
ER  -