Co-opetition /
Adam M. Brandenburger and Barry J. Nalebuff.
- 1st ed.
- New York : Doubleday, 1996.
- xiv, 290 p. : ill. ; 25 cm.
"A Currency Book." "A revolutionary mindset that redefines competition and cooperation in the marketplace ... The game theory strategy that's changing the game of business."
Includes bibliographical references (p. [267]-279) and index.
0385479492 0385479506 (pbk.) US$18.95, $28.95 CAN
96004900
Strategic planning. Competition. Cooperation. Game theory.