The New Global Brands : Managing Non-Government Organizations in the 21st Century /
Managing Non-Government Organizations in the Twenty-first Century
John A. Quelch and Nathalie Laidler-Kylander.
- Mason, Ohio : Thomson/South-Western, c2006.
- vi, 324 p. : ill., map ; 24 cm.
Includes bibliographical references.
032432023X 9780324320237
2004112064
Non-governmental organizations--Management. Non-governmental organizations--Case studies. Business names.