The Eexperience Economy : Work is Theatre & Every Business a Stage /
B. Joseph Pine II, James H. Gilmore.
- Boston : Harvard Business School Press, c1999.
- xii, 254 p. : ill. ; 24 cm.
Includes bibliographical references (p. 207-230) and index.
0875848192
98033202
Product management. Diversification in industry. Customer services.