Kerin, Roger A. Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 11th ed. - New York, NY : McGraw-Hill/Irwin, c2013. - li, 745 p. : col. ill., col. maps ; 29 cm. Includes bibliographical references and index. ISBN: 9780078028892 (acidfree paper) 0078028892 (acidfree paper) LCCN: 2011047745 Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 / .M29474 2013 Dewey Class. No.: 658.8 / KER