TY  - BOOK
AU  - Baker,Michael J.
ED  - Chartered Institute of Marketing.
TI  - The Marketing Book
T2  - Marketing series
SN  - 0750600233
AV  - HF5415 .M297455 1991
U1  - 658.8 20
PY  - 1991///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
N1  - "Published on behalf of the Chartered Institute of Marketing."; Includes bibliographical references (p. [506]-520) and index
ER  -