TY  - BOOK
AU  - Yeshin,Tony
ED  - Chartered Institute of Marketing.
TI  - Integrated Marketing Communications: The Holistic Approach 
SN  - 0750619236
AV  - HF5415.123 .Y468 1998
U1  - 658.802 21
PY  - 1998///
CY  - Oxford, Boston
PB  - Butterworth Heinemann
KW  - Communication in marketing
N1  - "Student"--Cover; "Published in association with The Chartered Institute of Marketing."; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/els031/00502346.html
UR  - http://www.loc.gov/catdir/toc/els031/00502346.html
ER  -