TY - BOOK AU - Crawford,C.Merle AU - Di Benedetto,C.Anthony TI - New Products Management SN - 9780071289238 AV - HF5415.153 .C72 2010 U1 - 658.575 22 PY - 2011/// CY - New York PB - McGraw-Hill Irwin KW - New products KW - Management N1 - Includes bibliographical references and index ER -