Burtenshaw, Ken The Fundamentals of Creative Advertising. / Ken Burtenshaw, Nik Mahon and Caroline Barfoot - Switzerland : AVA Publishing SA, 2006 - 176p. : 24cm ISBN: 9782940373185 £19.95 2940373183 LC Class. No.: HF5823.B87 Dewey Class. No.: 659.1 / BUR