Ferrell, O.C <br/><br/>
Marketing Management Strategies. / 
O.C Ferrell and Michael D. Hartline 
 - 5th edition 
 - South Western :  Cengage Learning,  2011 
 - xxii,746p. :  ill. ;  26cm 
<br/><br/> Includes Index (p.725-746) 
<br/><br/><label>ISBN: </label>9780538467445 0538467444 
<br/><br/><label>LCCN: </label>2009943533 
<br/><br/><label>LC Class. No.: </label>HF5415.F383 
<br/><br/><label>Dewey Class. No.: </label>658.8  / FER