TY  - BOOK
AU  - Ferrell, O.C
TI  - Marketing Management Strategies.
SN  - 9780538467445
AV  - HF5415.F383 
U1  - 658.8 
PY  - 2011///
CY  - South Western
PB  - Cengage Learning
N1  - Includes Index (p.725-746)
ER  -