TY - BOOK AU - Borg,James TI - Persuasion: The art of influencing people SN - 9780273712992 (pbk.) AV - BF637.P4 B58 2007 U1 - 153.852 22 PY - 2007/// CY - Harlow PB - Pearson Prentice Hall KW - Persuasion (Psychology) KW - Influence (Psychology) N1 - Previous ed.: 2004 ER -