TY  - BOOK
AU  - Borg,James
TI  - Persuasion: The art of influencing people 
SN  - 9780273712992 (pbk.)
AV  - BF637.P4 B58 2007
U1  - 153.852 22
PY  - 2007///
CY  - Harlow
PB  - Pearson Prentice Hall
KW  - Persuasion (Psychology)
KW  - Influence (Psychology)
N1  - Previous ed.: 2004
ER  -