Bradley, Nigel 1958-

Marketing Research : Tools & Techniques / Nigel Bradley. - 3rd ed. - Oxford ; New York : Oxford University Press, 2013. - xx, 527 p. : col. ill. ; 25 cm.

Includes bibliographical references and index.

978019955090 (pbk.) £39.99


Marketing research.

HF5415.2 / .B655 2013

658.8/3 / BRA