Bradley, Nigel 1958- Marketing Research : Tools & Techniques / Nigel Bradley. - 3rd ed. - Oxford ; New York : Oxford University Press, 2013. - xx, 527 p. : col. ill. ; 25 cm. Includes bibliographical references and index. ISBN: 978019955090 (pbk.) £39.99 Subjects--Topical Terms: Marketing research. LC Class. No.: HF5415.2 / .B655 2013 Dewey Class. No.: 658.8/3 / BRA