Hollensen, Svend. <br/><br/>
Global Marketing :  A decision-oriented approach / 
Svend Hollensen. 
 - 4th ed. 
 - England :  Pearson Education Limited,  2007 
 - xxxviii,714 p. :  col. ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>97802737706786 (pbk.)  £42.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Export marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF1416  / .H65 2007 
<br/><br/><label>Dewey Class. No.: </label>658.84  / HOL