Hollensen, Svend. Global Marketing : A decision-oriented approach / Svend Hollensen. - 4th ed. - England : Pearson Education Limited, 2007 - xxxviii,714 p. : col. ill. ; 27 cm. Includes bibliographical references and index. ISBN: 97802737706786 (pbk.) £42.99 Subjects--Topical Terms: Export marketing.Export marketing--Case studies. LC Class. No.: HF1416 / .H65 2007 Dewey Class. No.: 658.84 / HOL