Paharia, Rajat.

Loyalty 3.0 : How to Revolutionize Customer and Employee Engagement with Big Data and Gamification / Rajat Paharia. - xv, 281 pages ; 24 cm

9780071813372 (alk. paper) USD $27.00 0071813373 (alk. paper)

2013004837


Brand loyalty.
Customer relations.
Marketing--Management.
Gamification.
Corporate culture.
Organizational behavior.

HF5415.32 / .P34 2013

658.8/12 / PAH