Paharia, Rajat. <br/><br/>
Loyalty 3.0 :  How to Revolutionize Customer and Employee Engagement  with Big Data and Gamification / 
Rajat Paharia. 
 - xv, 281 pages ;  24 cm 
<br/><br/><label>ISBN: </label>9780071813372 (alk. paper)  USD $27.00 0071813373 (alk. paper) 
<br/><br/><label>LCCN: </label>2013004837 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand loyalty.<br/>Customer relations.<br/>Marketing--Management.<br/>Gamification.<br/>Corporate culture.<br/>Organizational behavior.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .P34 2013 
<br/><br/><label>Dewey Class. No.: </label>658.8/12  / PAH