Lewis, Mike  1975- <br/><br/>
Stand Out Social Marketing :  6 Keys to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence / 
Mike Lewis. 
 - New York :  McGraw-Hill,  c2013. 
 - xxxi, 286 p. :  ill. ;  23 cm. 
<br/><br/>Developing building blocks for success -- Achieving growth by adhering to mission, vision, and values -- Leadership from anywhere (and everywhere) -- Doing well by doing good: integrating philanthropy with business strategy -- Delivering unsurpassed value -- Measuring for excellence (again and again) -- Fostering customer loyalty and building community -- Creating marketing strategies to leverage extreme competitive advantages -- Thriving in change -- Managing crises: moments of truth. 
<br/><br/><label>ISBN: </label>9780071794961 (alk. paper)  USD $20.00 0071794964 (alk. paper) 
<br/><br/><label>LCCN: </label>2012034106 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Social aspects.<br/>Management--Social aspects.<br/>Customer relations.<br/>Social responsibility of business.<br/>Internet marketing--Social aspects.<br/>Success in business.
<br/><br/><label>LC Class. No.: </label>HF5415  / .L48725 2013 
<br/><br/><label>Dewey Class. No.: </label>658.872  / LEW