TY - BOOK AU - Schiffman, Stephan TI - Secrets of Selling Services : : Everything You Need to Sell What Your Customer Can’t See―from Pitch to Close SN - 9780071791625 AV - HF5438.25 .S355 U1 - 658.85 PY - 2013/// CY - New York PB - Mc-Graw Hill, N1 - Includes Index(p.221-226) ER -