Jobber, David  1947- <br/><br/>
Principles and Practice of Marketing / 
David Jobber. 
 - London ;  New York :  McGraw-Hill,  2010 
 - xxx,946 p. :  ill. (some col.) ;  25 cm. 
<br/><br/>Includes bibliographical references and index(p.922-p.946). 
<br/><br/><label>ISBN: </label>0077123301 9780077123307 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Case studies.--Europe
<br/><br/><label>LC Class. No.: </label>HF5415  / .J5 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8  / JOB