TY  - BOOK
AU  - Jobber,David
TI  - Principles and Practice of Marketing
SN  - 0077123301
AV  - HF5415 .J5 2010
U1  - 658.8 20
PY  - 2010///
CY  - London, New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Europe
KW  - Case studies
N1  - Includes bibliographical references and index(p.922-p.946)
ER  -