Pringle, Hamish. <br/><br/>
Brand Spirit :  how cause related marketing builds brands / 
Hamish Pringle and Marjorie Thompson. 
 - Paperback ed. 
 - Chichester ;  New York :  Wiley,  2001. 
 - xxiii, 281 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471499447 (pbk.) 
<br/><br/><label>LCCN: </label>2001266033 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.
<br/><br/><label>LC Class. No.: </label>HF5414  / .P75 2001 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRI