TY  - BOOK
AU  - Pringle,Hamish
AU  - Thompson,Marjorie
TI  - Brand Spirit: how cause related marketing builds brands 
SN  - 0471499447 (pbk.)
AV  - HF5414 .P75 2001
U1  - 658.8 21
PY  - 2001///
CY  - Chichester, New York
PB  - Wiley
KW  - Social marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/bios/wiley043/2001266033.html
UR  - http://www.loc.gov/catdir/description/wiley036/2001266033.html
UR  - http://www.loc.gov/catdir/toc/onix07/2001266033.html
ER  -