Marketing :   Concepts and Strategies. 
Sally Dibb, Lyndon Simkin, William M.Pride and O.C Ferrell 
 - 6th ed 
 - United Kingdom :   Cengage Learning EMEA   2012 
 - xviii,814p.  26cm 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>9781408032145 
<br/><br/><label>LC Class. No.: </label>HF5415.M2 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR