TY  - BOOK
AU  - Greenberger,Leonard S.
TI  - What To Say When Things Get Tough: Business Communication Strategies For Winning People Over When They'Re Angry, Worried And Suspicious Of Everything You Say 
SN  - 9780071806435 (alk. paper)
AV  - HF5718 .G7394 2013
U1  - 658.4/5 23
PY  - 2013///
CY  - New York
PB  - McGraw-Hill
KW  - Business communication
KW  - Truthfulness and falsehood
KW  - Communication
KW  - Psychological aspects
N1  - Includes bibliographical references and index; Foreword -- Introduction -- The science behind the art -- Laying the foundation -- The lost art of storytelling -- Real v. perceived risk or why we drive -- The code for trust and credibility -- Non-verbal messages -- Credibility gender gap -- Mastering the media -- Avoiding and escaping traps -- The can response -- Conclusion -- Acknowledgements -- Bibliography
ER  -