| 000 | 00878pam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 1950443 | ||
| 003 | OSt | ||
| 005 | 20240902125245.0 | ||
| 008 | 870917s1988 enka b 001 0 eng | ||
| 010 | _a 87025979 | ||
| 020 |
_a0070841810 (pbk.) : _c£9.95 |
||
| 020 |
_a9780070841819 _c£11.95 |
||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415 _b.L2625 1988 |
| 082 | 0 | 0 |
_a658.8 _219 _bLAN |
| 100 | 1 |
_aLancaster, Geoffrey, _d1938- _eauthor |
|
| 245 | 1 | 0 |
_aEssentials of Marketing : _bText and Cases / _cGeoffrey Lancaster & Lester Massingham. |
| 260 |
_aLondon ; _aNew York : _bMcGraw-Hill, _cc1988. |
||
| 300 |
_aviii, 430 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xCase studies. |
|
| 700 | 1 | _aMassingham, Lester. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK _n0 |
||
| 999 |
_c1108 _d1108 |
||