000			02186cam a2200409 i 4500
001			17785814
003			OSt
005			20241011113524.0
008			130620s2014 nyu 001 0 eng
010			_a 2013023681
020			_a9780071809092 (hardback) _cUSD $50.00
020			_a0071809090 (hardback)
020			_z9780071809108 (ebk)
020			_z0071809104 (ebk)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHF5415.13 _b.H2764 2014
082	0	0	_a658.8/02 _223
084			_aBUS043000 _2bisacsh
100	1		_aHamper, Robert J. _eauthor
245	1	4	_aThe Ultimate Guide To Strategic Marketing : _bReal World Methods for Developing Successful, Long-Term Marketing Plans / _cRobert J. Hamper.
264		1	_aNew York : _bMcGraw-Hill, _c[2014]
300			_axii, 304 pages ; _c25 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aIncludes index.
520			_a"The marketing blueprint you need to drive corporate growth. Based on an expansive, long-term study of proven marketing plans, The Ultimate Guide to Strategic Marketing provides decision makers with the knowledge and insight they need to overhaul their marketing strategies--not just come up with short-term, quick-fix solutions. It covers virtually every topic important to marketing executives, including: Planning in the context of the global/e-commerce market environment SWOT Internal/external investment opportunities Strategic budgeting and forecasting. Robert J. Hamper is president of Robert J. Hamper & Associates, which specializes in strategic planning, and has consulted for over 18 years to Fortune 500 and mid-sized corporations"-- _cProvided by publisher.
650		0	_aMarketing _xManagement.
650		0	_aStrategic planning.
650		0	_aBusiness planning.
650		0	_aMarketing research.
650		7	_aBUSINESS & ECONOMICS / Marketing / General. _2bisacsh
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _n0
999			_c1159 _d1159