| 000 | 01086cam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 2493948 | ||
| 003 | OSt | ||
| 005 | 20241209121251.0 | ||
| 008 | 910515s1991 enka b 001 0 eng | ||
| 010 | _a 91153031 | ||
| 020 |
_a0750600233 _c£17.95 |
||
| 020 | _a9780750600231 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415 _b.M297455 1991 |
| 082 | 0 | 0 |
_a658.8 _220 _bBAK |
| 245 | 0 | 4 |
_aThe Marketing Book / _cEdited by Michael J. Baker. |
| 250 | _a2nd ed. | ||
| 260 |
_aOxford : _bButterworth-Heinemann, _c1991. |
||
| 300 |
_axxviii, 529 p. : _bill. ; _c25 cm. |
||
| 490 | 1 | _aMarketing series | |
| 500 | _a"Published on behalf of the Chartered Institute of Marketing." | ||
| 504 | _aIncludes bibliographical references (p. [506]-520) and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aBaker, Michael J., _d1935- |
|
| 710 | 2 | _aChartered Institute of Marketing. | |
| 830 | 0 | _aMarketing series (London, England) | |
| 906 |
_a7 _bcbc _corignew _d2 _encip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK _n0 |
||
| 999 |
_c1410 _d1410 |
||