| 000 | 01330cam a22003494a 4500 | ||
|---|---|---|---|
| 001 | 12572748 | ||
| 003 | OSt | ||
| 005 | 20241209173921.0 | ||
| 008 | 010402s2001 enka f b 001 0 eng | ||
| 010 | _a 2001536029 | ||
| 020 | _a1841160814 (pbk.) | ||
| 035 | _a(UkLWHE)b000108077 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 041 | 1 |
_aeng _hdut |
|
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD69.B7 _bF7313 2001 |
| 082 | 0 | 0 |
_a658.8/27 _221 _bFRA |
| 100 | 1 |
_aFranzen, Giep. _eauthor |
|
| 240 | 1 | 0 |
_aMentale wereld van merken. _lEnglish |
| 245 | 1 | 4 |
_aThe Mental World of Brands : _bMind, memory and brand success / _cGiep Franzen and Margot Bouwman ; with a foreword by Wendy Gordon. |
| 260 |
_aHenley-on-Thames, Oxfordshire, U.K. : _bWorld Advertising Research Centre, _c2001. |
||
| 300 |
_axix, 488 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. [439]-458) and index. | ||
| 546 | _aTranslated from the Dutch. | ||
| 650 | 0 | _aBrand name products. | |
| 650 | 0 |
_aAdvertising _xPsychological aspects. |
|
| 700 | 1 | _aBouwman, Margot. | |
| 710 | 2 | _aWorld Advertising Research Centre. | |
| 906 |
_a7 _bcbc _corigres _d2 _encip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK _n0 |
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| 999 |
_c1417 _d1417 |
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