000			01335cam a22003374a 4500
001			11960174
003			OSt
005			20241214125914.0
008			000331s1998 enka b 001 0 eng
010			_a 00502346
020			_a0750619236
020			_a9780750619233
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.123 _b.Y468 1998
082	0	0	_a658.802 _221 _bYES
100	1		_aYeshin, Tony. _eauthor
245	1	0	_aIntegrated Marketing Communications : _bThe Holistic Approach / _cTony Yeshin.
260			_aOxford ; _aBoston : _bButterworth Heinemann, _c1998.
300			_axi, 354 p. : _bill. ; _c25 cm.
500			_a"Student"--Cover.
500			_a"Published in association with The Chartered Institute of Marketing."
504			_aIncludes bibliographical references and index.
650		0	_aCommunication in marketing.
710	2		_aChartered Institute of Marketing.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/els031/00502346.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/els031/00502346.html
906			_a7 _bcbc _corignew _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cBK _n0
999			_c1428 _d1428