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008 100525s2010 nyua b 001 0 eng
010 _a 2010022096
015 _aGBB045940
_2bnb
016 7 _a015522113
_2Uk
020 _a9780470748428
020 _a0470748427
035 _a(OCoLC)ocn636566694
040 _aDLC
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042 _apcc
050 0 0 _aHD60
_b.E55 2010
082 0 0 _a658.408
_222
_bELL
100 1 _aEllis, Tania.
_eauthor
245 1 4 _aThe New Pioneers :
_bSustainable business success through social innovation and social entrepreneurship /
_cTania Ellis.
260 _aCichester, West Sussex ;
_aNew York :
_bWiley,
_c2010.
300 _axxviii, 247 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. [207]-231) and index.
520 _a"New times create new needs - and new needs require new solutions. The New Pioneers is a practical guide for capitalists and idealists on how to navigate in the new economic world order. It is about the social megatrends that are shaping our lives in new ways and creating a new face of capitalism. And it is about the pioneers that are paving the way for the new business revolution: this century's generation of visionary leaders, social entrepreneurs and social intrapreneurs. 'Hardcore business people are realising that they can increase their profits by incorporating social responsibility into their business, and heartcore idealists are realising that the use of market methods helps them meet their social goals successfully,' argues Tania Ellis. With a wide array of cases from all over the world Tania Ellis explains the key principles of sustainable business success. Read The New Pioneers to gain insight into the new rules that are paving the way for business unusual - for the benefit of humanity and the bottom line."--
_cProvided by publisher.
520 _a"The chief purpose of the book is to show that the concept and principles of social entrepreneurship have potential everywhere, not just among the idealistic few"--
_cProvided by publisher.
650 0 _aSocial entrepreneurship,
650 0 _aSocial responsibility of business.
650 0 _aTwenty first century
_xForecasting.
856 4 2 _3Cover image
_uhttp://catalogimages.wiley.com/images/db/jimages/9780470748428.jpg
856 4 2 _3Contributor biographical information
_uhttp://catdir.loc.gov/catdir/enhancements/fy1010/2010022096-b.html
856 4 2 _3Publisher description
_uhttp://catdir.loc.gov/catdir/enhancements/fy1010/2010022096-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy1112/2010022096-t.html
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