| 000 | 02592cam a2200361 i 4500 | ||
|---|---|---|---|
| 001 | 17695046 | ||
| 003 | OSt | ||
| 005 | 20250307122619.0 | ||
| 008 | 130412s2014 nyua b 001 0 eng | ||
| 010 | _a 2013014110 | ||
| 020 |
_a9780071816212 (alk. paper) _cUSD $25.00 |
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| 020 | _a0071816216 (alk. paper) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.1255 _b.R363 2014 |
| 082 | 0 | 0 |
_a658.8/72 _223 |
| 100 | 1 |
_aRand, Paul M. _eauthor |
|
| 245 | 1 | 0 |
_aHighly Recommended : _bHarnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business / _cPaul M. Rand. |
| 264 | 1 |
_aNew York : _bMcGraw-Hill Education, _c[2014] |
|
| 300 |
_axxi, 229 pages : _billustrations ; _c24 cm |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references (pages 215-218) and index. | ||
| 505 | 0 | _aForeword / by Margo Georgiadis, President , Americas, Google -- Introduction : living a recommendable life -- Preface -- Word of mouth recommendations : marketing's holy grail -- Stew Leonard's and the 30 minute recommendation -- Why Angie and her list are worth $650 million -- Fixing what advertising has broken -- A whole new model for a whole new world -- The power of positive recommendations -- Where, how and why we recommend -- Some recommendations are more valuable than others : the influencer ecosystem and the Oprah effect -- The roadmap to recommendations -- Know : understanding where and how your brand and your competitors are talked about and recommended -- Plan : developing a recommendable brand strategy, articulating your sharable story -- Identify : discover those people whose recommendations influence your brand's purchase decisions -- Activate : creating compelling content and experiences that engage the 90/10 rule -- Protect : identifying and neutralizing "hear me's", "reputation terrorists" and "competitive destroyers" -- Beyond marketing : operationalizing recommendations -- Customer service that gets you recommended -- Becoming the most recommended place to work (HR) -- Creating products and offerings your customers tell you they will buy (Product Innovation/R & D) -- Built by recommendations : tying it all together. | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 |
_aMarketing _xManagement. |
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| 650 | 0 | _aOral communication. | |
| 650 | 0 |
_aEnglish language _xBusiness English. |
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| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK _n0 |
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| 999 |
_c1638 _d1638 |
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