000			01283cam a2200373 i 4500
001			17627610
003			OSt
005			20250307130413.0
008			130215s2013 nyu 000 0 eng
010			_a 2013004837
020			_a9780071813372 (alk. paper) _cUSD $27.00
020			_a0071813373 (alk. paper)
020			_z9780071813389
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHF5415.32 _b.P34 2013
082	0	0	_a658.8/12 _223 _bPAH
100	1		_aPaharia, Rajat.
245	1	0	_aLoyalty 3.0 : _bHow to Revolutionize Customer and Employee Engagement with Big Data and Gamification / _cRajat Paharia.
264		1	_aNew York : _bMcGraw-Hill, _c[2013]
300			_axv, 281 pages ; _c24 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
650		0	_aBrand loyalty.
650		0	_aCustomer relations.
650		0	_aMarketing _xManagement.
650		0	_aGamification.
650		0	_aCorporate culture.
650		0	_aOrganizational behavior.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _n0
999			_c1639 _d1639